#MoreMoneyPlease

During my time as Marketing Coordinator at Empower, I owned the company’s first creator gifting campaign from inception to launch. I enjoyed the experience of creating something tangible for an app-based company.

  • Led creative direction of packaging

  • Collaborated with vendors to execute packaging while remaining within budget

  • Contributed to creative direction of company merch

  • Identified and collected addresses of 50 brand-aligned influencers

  • Managed fulfillment and tracking of 50 PR boxes

  • Monitored social media activity of creators to track campaign performance

EXPERIENCE

The #MoreMoneyPlease campaign generated brand awareness and positive buzz throughout our creator community.

IMPACT