Influencer Marketing

While at Empower, I managed the company’s influencer marketing strategy, owning each piece of the process from sourcing to launch.

  • Assisted influencers with creative campaign ideation

  • Provided regular reports on campaign performance data and KPIs

  • Oversaw end-to-end process of contract negotiation, execution, and payment of invoices

  • Organized incoming user-generated content (UGC) for organic social media use and paid ads on IG and TikTok

  • Identified and collected addresses of 50 brand-aligned influencers for company’s first creator gifting campaign

  • Managed fulfillment and tracking of 50 PR boxes

EXPERIENCE

At Empower, I launched 15 influencer campaigns generating over 2M total views across YouTube, TikTok, Instagram, and Twitch.

IMPACT